
People use the two terms as if they mean the same thing. They do not. Google Ads is a platform; search engine marketing is the strategy that decides how you use it: which keywords to bid on, what a customer is worth, and where the click lands. The hands-on platform work sits with our Google Ads Team.

Impressions, clicks and click-through rates do not pay your bills. We report on cost per lead, and where the data allows, cost per customer. We optimise the campaigns every week, and every month you get that number in plain English alongside what we changed and what we are testing next.

SEO earns its place over months. SEM puts you at the top of the search results the day your campaign goes live.
Someone searching for your service is already looking to buy. Search ads capture demand that exists right now, not attention you have to create
Every dollar is tracked to a click and every click to a lead, so you always know what a customer costs to win.
Within weeks you know which keywords and offers convert. That intel sharpens your landing pages and tells your SEO where to aim.
We provide comprehensive SEM services designed to meet your business objectives.
We start with your numbers: what a customer is worth and which searches lead to sales, then hand you a plan with real figures before launch.
We structure the account around your priority keywords and offers, write the ads, and point each click at a page built to convert.
Every week we cut what wastes money, scale what brings leads, and tighten the targeting.
Not a PDF dump. A conversation about what the cost per lead is telling us and where next month's budget should go.
Paid search is fast but stops the day you stop paying, while SEO keeps working once the rankings are earned. And wherever the click lands matters just as much: our landing page design makes sure the message a searcher clicked on is the message they see.
Founder Of Bestminds Academy.
“Sales have increased over 50% with their comprehensive approach to marketing. I can tell they want their client to succeed. Breakthrough Digital is a very reliable agency to look out for. You can trust them to get the job done. Highly Recommend them.”
Founder of Leapfrogs Therapy Center
“We now have very lively content online that parents love and we get such positive feedback and really helped to boost our brand awareness. I would highly recommend them to ANYONE struggling with marketing. “
Founder of Artispace Design Studio
“We achieved about a 70-80% increase in terms of closing for our interior design business. They really help me to look seriously into our marketing to achieve the right audience. I would definitely strongly recommend BTD to all business owners.”
Google Ads is the platform you run ads on. SEM is the wider strategy of using paid search to win customers, from keyword choice to budgets, campaign structure and measurement, and we handle the Google Ads execution on its own page.
SEM buys your place at the top of search with ads and shows results quickly, but only while you pay. SEO earns your place over months and keeps working after, and most Singapore SMEs benefit from running both.
By cost per lead, and where possible cost per customer, not clicks or impressions. You get a plain-English report every month showing spend, enquiries and what each one cost.
Ready to start advertising your brand through SEM?
Schedule your FREE, no-obligation call today.