Breakthrough Digital SG

Discover How We Helped Yakiniku Ok!

Increase Awareness For Their Restaurant

Influencer Marketing

Introduction of Yakiniku OK!

Yakiniku OK! is a unique Japanese BBQ restaurant offering halal-certified dining experiences, specially crafted for Muslim diners who want to enjoy authentic Japanese BBQ. To increase awareness and attract a wider audience, Yakiniku OK! partnered with us to leverage influencer marketing.

Goals and Objectives

Our Goals

To boost brand awareness and drive engagement for Yakiniku OK! by highlighting their unique offering as a halal Japanese BBQ restaurant.

Our Objectives

To connect Yakiniku OK! with influencers who resonate with the Muslim community, create engaging user-generated content (UGC), and emphasise their halal certification and authentic Japanese BBQ experience.

How We Helped

We supported Yakiniku OK! by connecting them with influencers who could authentically promote their halal Japanese BBQ offerings. By focusing on influencers with a Muslim audience, we helped Yakiniku OK! build credibility and attract diners looking for a unique, halal-certified BBQ experience.

Engaged Influencers to Promote Halal Japanese BBQ

We identified and connected Yakiniku OK! with influencers who shared the restaurant’s values and catered to a halal-conscious audience. These influencers showcased the dining experience, from the grilling process to the unique flavors, enhancing Yakiniku OK!’s appeal within the Muslim community.

Created UGC Content with a Focus on Halal Dining

Our team collaborated with influencers to produce UGC content that highlighted Yakiniku OK!’s unique selling points—halal certification and authentic Japanese BBQ. This content included mouth-watering visuals and testimonials, which were repurposed across Yakiniku OK!’s social media platforms to increase reach and engagement.

Increased Brand Recognition

By leveraging influencers who aligned with their brand, Yakiniku OK! strengthened its position as a trusted halal Japanese BBQ destination. The influencer-driven content resonated with the target audience, boosting awareness and building excitement for a unique dining experience that catered specifically to the Muslim community.

Samples of UGC Videos We Have Done

The Results

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Brand Reach

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Sales

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ROAS

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