
To elevate Gen Safe’s brand awareness and engagement across Malaysia and Singapore through influencer marketing.
To connect Gen Safe with relevant influencers in both markets, create engaging user-generated content (UGC), and expand their brand’s online presence.
We connected Gen Safe with influencers in both Malaysia and Singapore, covering a range of audiences. This approach ensured broad yet targeted exposure, allowing Gen Safe to engage potential customers who prioritise eco-conscious products.
Our team collaborated with influencers to produce visually appealing and engaging content that highlighted the benefits of Gen Safe’s laundry pods. This content was used across Gen Safe’s social media channels, reinforcing brand consistency and engagement.
Through a steady stream of UGC content and influencer partnerships, Gen Safe saw increased brand awareness in Malaysia and Singapore. This targeted approach strengthened Gen Safe’s presence in both markets, aligning with their goal of connecting with environmentally aware audiences.



