Breakthrough Digital SG

Discover How We HelpedWoodlands Claypot Prawn

Influencer Marketing

Introduction of Woodlands Claypot Prawn

Before partnering with Breakthrough Digital, Woodlands Claypot Prawn was popular locally but struggled to grow beyond one outlet, relying mostly on word-of-mouth and basic social media posts. They needed a stronger strategy to reach more customers and expand.

Goals and Objectives

Our Goals

To build brand awareness and increase engagement through influencer marketing.

Our Objectives

To help engage with the right influencers, create user-generated content (UGC), and grow their online presence.

How We Helped

We helped Woodlands Claypot Prawn by engaging numerous influencers to review and showcase their food offerings across various social media platforms.Through our targeted influencer strategy, we created a continuous flow of UGC content that resonates with their audience, helping to grow their brand and open new branches.

Engaged a Diverse Range of Influencers

We connected Woodlands Claypot Prawn with both micro and nano influencers, ensuring they reached a broad and targeted audience.

Created UGC Content

Our team worked with influencers to produce visually engaging content, showcasing Woodlands Claypot Prawn’s signature dishes. This content was repurposed for their social media and ads.

Boosted Brand Awareness

With over 2,000 new followers and a constant stream of UGC content, Woodlands Claypot Prawn's brand awareness exploded across Singapore.

Samples of UGC Videos We Have Done

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