
Before partnering with Breakthrough Digital, Woodlands Claypot Prawn was popular locally but struggled to grow beyond one outlet, relying mostly on word-of-mouth and basic social media posts. They needed a stronger strategy to reach more customers and expand.
To build brand awareness and increase engagement through influencer marketing.
To help engage with the right influencers, create user-generated content (UGC), and grow their online presence.
We connected Woodlands Claypot Prawn with both micro and nano influencers, ensuring they reached a broad and targeted audience.
Our team worked with influencers to produce visually engaging content, showcasing Woodlands Claypot Prawn’s signature dishes. This content was repurposed for their social media and ads.
With over 2,000 new followers and a constant stream of UGC content, Woodlands Claypot Prawn's brand awareness exploded across Singapore.


