Breakthrough Digital SG

Discover How We Helped Gen Safe

Expand Reach Through Influencer Marketing

Influencer Marketing

Introduction of Gen Safe Laundry Pods

Gen Safe is a sustainable laundry brand known for its eco-friendly laundry pods. Seeking to strengthen its presence in both Malaysia and Singapore, Gen Safe partnered with us to develop a targeted influencer marketing strategy. Through carefully selected collaborations, we helped Gen Safe build brand recognition and connect with audiences who value environmentally conscious products.

Goals and Objectives

Our Goals

To elevate Gen Safe’s brand awareness and engagement across Malaysia and Singapore through influencer marketing.

Our Objectives

To connect Gen Safe with relevant influencers in both markets, create engaging user-generated content (UGC), and expand their brand’s online presence.

How We Helped

We supported Gen Safe by liaising with influencers across Malaysia and Singapore, creating a cohesive campaign that emphasised the brand’s eco-friendly messaging. Our approach focused on generating authentic UGC that resonated with local audiences and reinforced Gen Safe’s values.

Engaged a Diverse Range of Influencers

We connected Gen Safe with influencers in both Malaysia and Singapore, covering a range of audiences. This approach ensured broad yet targeted exposure, allowing Gen Safe to engage potential customers who prioritise eco-conscious products.

Created UGC Content

Our team collaborated with influencers to produce visually appealing and engaging content that highlighted the benefits of Gen Safe’s laundry pods. This content was used across Gen Safe’s social media channels, reinforcing brand consistency and engagement.

Enhanced Brand Awareness in Two Key Markets

Through a steady stream of UGC content and influencer partnerships, Gen Safe saw increased brand awareness in Malaysia and Singapore. This targeted approach strengthened Gen Safe’s presence in both markets, aligning with their goal of connecting with environmentally aware audiences.

Samples of UGC Videos We Have Done

The Results

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Brand Reach

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Sales

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ROAS

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